A new era of communication for Malta’s largest casino: more content, higher quality, wider reach. So that everyone, in Malta and beyond, talks about Casino Malta.
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October 2026
Introduction
We havestudiedCasino Malta
Our company profile tells you who we are. This document is about you: we analysed your current communication and built a proposal around your potential needs.
What we analysed
Website
Pages, promotions, events
Instagram
Content and engagement
Facebook
Community and reviews
Campaigns
Current promotions
Regulation
The MGA framework
Casino Malta today
A casino with assetsfew can match
The largest
land-based casino in Malta, in the heart of St Julian’s
300+ slots
and more than 30 table games
Poker House
monthly tournaments and international festivals such as Battle of Malta and WSOP Circuit
Two bars
Casino Malta Bar, the longest bar on the island, and Eden Sports Bar, open 24 hours a day
Four tiers
of loyalty card: Bonus, Silver, Gold, Diamond
879
Main Event entries at the first WSOP Circuit Malta
6,039
Main Event entries at Battle of Malta 2025, with a €2.7 million prize pool
€2M
guaranteed at Battle of Malta 2026, 27 October – 4 November
Casino Malta: our view
Strengths androom to grow
Strengths
01
Location
Central and touristic, in St Julian’s: the island’s busiest nightlife area.
02
The name
“Casino Malta” is already perfect for SEO: anyone searching for a casino in Malta finds it straight away on Google.
03
Size
A very large venue: the biggest casino on the island.
04
The poker room
Built for major tournaments, which work as indirect marketing: many people discover the casino through poker.
Where we can improve
01
Brand identity
Today only the red is constant: images, quality and promotions vary widely. It needs one recognisable identity.
02
Content quality and frequency
Little content online: the casino can communicate far more often and reach many more customers.
03
Promotions
A framework for every promotion: a complete media package that maximises each idea and collects data.
04
Website
Not just a shop window but a tool that brings guests onto the floor: true to the casino’s identity, clear and easy to use.
Your audiences
Four audiences,four ways to speak
International tourists
They come to St Julian’s from all over Europe, looking for entertainment.
Poker players
They look for big tournaments and guaranteed prize pools.
Locals over 25
Regular guests: Maltese residents and expats.
Loyalty members and VIPs
To be rewarded and moved up the tiers, from Bonus to Diamond.
Today, communication speaks mainly to poker players. There is room, and a way, to reach everyone.
What we found: website and social
A solid base,with plenty ofroom to grow
The website
01Strength
SEO/Updates
Strong online positioning (Google). Updated with the latest promotions.
02To improve
Mostly stock images
Often inconsistent in quality and colour; no video, only one low-quality slideshow.
03To improve
Promotions in different graphic styles
A single system would make them instantly recognisable.
04To improve
English only (more languages)
With no links to the social profiles.
Social media
3,300Instagram followers
8,600Facebook followers
88%positive reviews
Posts featuring people and stories get up to ten times the engagement of simple updates.
Simple updates
1×
People and stories
10×
The story centres on poker
Slots, jackpots, bars, sport and loyalty still get little space.
Video is already the main format
With real footage and AI video, it can grow a lot in quality and reach.
Public data collected in October 2026.
Opportunities
Five levers we canpull together
I
One identity
For every promotion: on the gaming floor, on the website and on social.
Gaming floorWebsiteSocial
II
Higher-quality video
Footage shot at Casino Malta and AI-generated video.
III
The whole casino
Poker, but also slots, jackpots, bars, sport, loyalty and nights out.
PokerSlotsJackpotsBarsSportLoyaltyNights outPokerSlotsJackpotsBarsSportLoyaltyNights out
IV
A modern website and landing pages
Multilingual, built for promotions and data collection.
ENITDEFR
V
Visitors already on the island
Targeted campaigns across Malta and St Julian’s.
PokerSlotsJackpotsBarsSportLoyaltyNights outPokerSlotsJackpotsBarsSportLoyaltyNights out
The Maltese regulatory framework
Creative freedom,within clear rules
Every piece of content is compliant from the start. Full details are in our attached Compliance Report.
18+Entry for tourists
25+Entry for Maltese citizens
Every piece of content carries the dual 18+ | 25+ notice.
Gaming Premises Regulations, S.L. 583.07
Entry at 18+ for tourists and 25+ for Maltese citizens: every piece of content carries the dual 18+ | 25+ notice.
Operator and agency share responsibility. Every piece carries the responsible gaming message, MGA licence and Responsible Gaming Foundation.
S.L. 583.09, content
Talent and creators over 25. No artificial urgency, no emphasis on winning, no “free” when a buy-in is required.
S.L. 583.09, Regs 7 and 8
Direct marketing only with specific consent; lists always checked against the self-exclusion register.
Meta, Google and TikTok policies
Paid campaigns only with gambling certification.
Italy, Dignity Decree, Art. 9
No gambling advertising aimed at users in Italy: campaigns are geo-targeted to Malta only.
How we can support you
A partner for yourcommunication
01Campaigns and gaming floor
Alongside yourmarketing team
We support your marketing director in developing new campaigns. Every promotion gets a key visual adapted for the gaming floor, screens, website, social and ads, with MGA-compliant wording.
From your calendar
LotteryHarvest Your LuckAsk at reception for this month’s draw dates
18+ | 25+Play responsibly
On the floorJackpotsDiscover the jackpot games on the gaming floor
18+ | 25+Play responsibly
Every dayDaily rewardsBenefits for every loyalty tier
18+ | 25+Play responsibly
This FridayThemed nightsMusic, dress code and atmosphere
18+ | 25+Play responsibly
Season’s greetingsHolidaysCelebrate the season in St Julian’s
18+ | 25+Play responsibly
Casino Malta BarBar offersCocktails at the longest bar on the island
18+ | 25+Drink responsibly
Eden Sports BarThis week’s schedule
TueChampions League21:00
SatPremier League16:00
SunFormula 115:00
Open 24 hours a day18+ | 25+
Example layout for an in-house screen. Animated content for every screen: promotions, jackpots, events, the Eden Sports Bar schedule and loyalty benefits.
02Graphic and video production
On site when needed.Remote every day.
In Malta
Our video crews fly in for shoots: promotional and social content, real images of the casino for the website, nights and events on the floor.
From Milan
Graphics, motion graphics and AI-generated video, for a steady flow of content all year round.
For partners
Corporate videos, presentations and co-branded content for sponsors and suppliers, to strengthen relationships and attract new ones.
Language and distance are not an issue: we already work with clients outside Italy.
03Social media
An editorial plan that tellsthe whole Casino Malta story
Five recurring series.
Poker
Festivals, monthly tournaments, players’ stories.
Slots and jackpots
What’s new on the floor and verified wins, always compliant.
Bars and sport
Cocktails, big sporting events, nights at Eden Sports Bar.
Nights
Music, events and the St Julian’s atmosphere.
Loyalty
The benefits of every tier, from Bonus to Diamond.
Multilingual content
Consistent frequency
Community management
Monthly reports
On TikTok, organic entertainment and hospitality content only, as the platform requires.
04Ads on Meta and Google
Every tourist in St Julian’sis a potential guest
St Julian’s · St George’s Bay
Our dedicated paid media team
handles the gambling certifications required by Meta and Google
geo-targets Malta and St Julian’s
segments by language and by interest in gaming and entertainment
applies the right age thresholds: 18+ for tourists, 25+ for residents
continuously optimises budget and creative
05Website and landing pages
A website worthyof the casino
casinomalta.com.mt
ENITDEFR
Casino MaltaThe heart of St Julian’s
Promos
Events
Loyalty
Your email, with your consent
Sign up
Example structure for the new home page
Website restyling
Modern design, with striking promotions, images and video
Mobile-first navigation, in several languages
A dedicated page for every promotion, always up to date
Landing pages and data
A landing page for every ad campaign, in several languages
Contact collection with specific consent, or simply the message
Lists always checked against self-exclusion
Malta, again
We know this island.
For five years we ran a marketing agency in Malta, handling communication for casinos in Switzerland. We believe Casino Malta holds a unique strategic position: used well, it will help us achieve outstanding results together.